When MOTO Pizza approached us, they had already built a cult following in the Pacific Northwest for their one-of-a-kind Detroit-style pizzas and vibrant personality. Our challenge was to capture that same energy online and on screen—translating their offbeat charm and explosive growth into a cohesive digital and visual experience.
We designed a bold, playful website that reflects MOTO’s unique brand DNA. The site uses striking colors, dynamic layouts, and motion-driven interactions to mirror the brand’s unconventional spirit. Beyond aesthetics, it was built for function—highlighting their story, menu, and locations while giving fans a taste of MOTO’s personality from the moment they land on the homepage.
To further elevate MOTO’s storytelling, we produced two cinematic brand videos: “The Journey of MOTO” and “The Story Behind the Slice.” Each film pairs founder Lee Kindell’s heartfelt narrative with dynamic visuals of the team, the process, and the community that fuels their success. The videos showcase MOTO’s authenticity and relentless creativity, serving as both origin story and brand anthem.
