Kitsap Bank
Our partnership with Kitsap Bank began with an extensive research and discovery process aimed at uncovering the values, mission, and community connections that define the century-old institution. Through stakeholder interviews, customer surveys, and in-depth market analysis, we identified the traits that set Kitsap Bank apart—local roots, forward thinking, and genuine care for the people they serve. These insights formed the backbone of a comprehensive rebrand that honored their heritage while positioning them for continued growth.
A Modernized Brand Identity
Building on that foundation, we developed a refreshed visual identity that conveys Kitsap Bank’s balance of tradition and innovation. The new logo and brand system evoke trust, approachability, and progress—qualities that resonate across both digital and physical touchpoints. Every design element, from color palette to typography, was crafted to reinforce the bank’s approachable professionalism and deep community ties.
From Branches to Banking Cards
Once the new brand was established, our collaboration extended into a wide range of applications. We designed signage for all branch locations, ensuring the new visual identity felt cohesive and inviting across environments. The work expanded to include swag items, debit and credit card designs, and even the ATM interface itself, transforming every customer interaction into an extension of the Kitsap Bank brand experience.
