Bold Hat Productions has been producing some of the Seattle area’s most beloved annual events for decades—from neighborhood-wide summer celebrations to beer-fueled fall festivities. As longtime collaborators, we’ve had the pleasure of working closely with the Bold Hat team on everything from site updates to social media posting, even on the ground event coordination. So when they approached us to develop a new website template that could power three distinctly different events—Fremont Oktoberfest, Fremont Fair, and Kirkland Uncorked—we jumped at the chance.

Each event has a strong, unique identity. Fremont Oktoberfest is Seattle’s iconic fall beer festival, drawing craft brew lovers from across the region with its stein-raising energy, massive beer lineup, and unmistakable Fremont flair. Fremont Fair, held every June, is a sprawling street festival rooted in the neighborhood’s counterculture history—featuring live music, a craft market, food trucks, and the famously colorful Fremont Solstice Parade. Kirkland Uncorked takes a more refined approach, pairing lakefront views with local wines, chef demos, and a contemporary art and garden vibe that reflects Kirkland’s upscale personality.

The challenge was clear: build a single, flexible website framework that could be reused and adapted for each event without sacrificing its unique character. We started by designing a modular template system that balanced structure and freedom—consistent backend functionality with front-end customization capabilities for colors, typography, logos, page layouts, and visual motifs. From a development standpoint, we optimized the system for speed, responsiveness, and easy content updates, knowing the Bold Hat team needed to make frequent, seasonal changes on their own.

Each site now shares a common framework—ensuring ease of maintenance and streamlined updates—while still feeling tailor-made for the experience it promotes. Whether you’re browsing beer selections at Fremont Oktoberfest, checking out parade routes at the Fremont Fair, or planning a wine tasting weekend at Kirkland Uncorked, the experience is seamless, on-brand, and built to scale.